Click the links for more information on African American buying power:
Good Black News
"Think about the price-tag of $1.1 trillion dollars.If we were talking about countries, that would be the 16th biggest economy in the world, but it's not a country, it's the combined buying power of a group of people who are part of this country: African-Americans."
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017*, the importance of connecting with African-American consumers is more important than ever.
US buying power by race
The buying power of Black America